Toyota has a global reputation for manufacturing a comprehensive range of
forklifts and warehouse equipment, allied to training services throughout Europe.
With the consultation and involvement of all the EU divisions we were set the task of creating concepts for the development of the site. The project covered navigation, page designs and content of the main EU site, with the approved design templates supplied to each country for their adaption.
This was a demanding project with stage-by-stage progression of content. Our design proposals for continuity of style and easy user journey were passed to Toyota’s internal production team for live development.
Essential also created a Facebook page to link with the site.
Middle image: Product pages with specification and technical information.
Bottom image: Facebook page, plus examples of alternative 'carousel' concepts for the website Home page.