Portfolio - 02

Park House Oxford Street - London

A powerful architectural statement on Europe's busiest shopping street required special engineering and clever design solutions to service this building. The BMU rises with a section of the roof attached and is designed to disappear when not in use into its ‘garage’, below the roofline. Essential’s brief was to film and photograph the emerging leviathan and record the amazing extension of this single BMU, which services the whole building. Time-lapse, Go-Pro and real-time footage captures the essence of this unusual and complex machine.

Another reason to get in touch

We take integrated marketing to relevant levels of effectiveness, efficiency and value. Delivering the right blend of strategy, disciplines, creativity and support to your business.